Logma — meaning "perfect bite" in Persian, Arabic and Turkish — graduated from a sold-out supper club series to a permanent café-bistro on Goldsmiths Row in late 2025, and it's been packing them in ever since. The Iranian-Iraqi kitchen turns out heaving sourdough pita sandwiches stuffed with kofta and smoky aubergine, plus baharat-spiced chicken over rice, all from a tiny corner site with a curtained entrance and a communal long table. It's walk-in and takeaway only, so expect a queue — but it moves, and the food is worth every minute.
Iranian-Iraqi café-bistro on Goldsmiths Row where sourdough pita kofta sandwiches and smoky aubergine draw weekend queues around the block.
Arrive before noon on weekends — the queue snakes around the building by lunchtime, and it's walk-in only with no reservations.
The perfect bite that earned its viral moment
Logma is the kind of place that reminds you why queues exist. Born from a series of sold-out supper clubs, this Iranian-Iraqi café-bistro landed on Goldsmiths Row in late 2025 and almost immediately went viral — and unlike most viral spots, it actually delivers. The kofta sandwich, stuffed into a house sourdough pita, is the headline act: spiced, juicy, and messy in the best way. The aubergine sandwich is its vegetarian equal, smoky and rich enough to make you forget meat exists. Add baharat chicken over rice and a tahini bun, and you've got a menu that's small but devastatingly good.
The space is tiny — a bar seating six and a long communal table where strangers end up sharing condiments and opinions. A curtained entrance gives it a theatrical feel, and the atmosphere is buzzy without being pretentious. It's walk-in and takeaway only, open Wednesday through Sunday, with lunch service from noon. Weekends see the queue snake around the building, so arrive early or embrace the wait.
What makes Logma special isn't just the food — though that alone would justify the trip — it's the sense that someone's heritage is being shared with genuine warmth. The name means "perfect bite" in Persian, Arabic, and Turkish, and it's not a misnomer. At 4.8 stars across 121 Google reviews, the consensus is clear: this is one of East London's best new openings.