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Shot by a City Insiders curator.
The William Morris
★ 2.0(1 review)Bar
budget-friendlychain-pubtourist-friendly
About the Vibe
This Wetherspoon chain pub sits right opposite Hammersmith Broadway tube, making it the go-to spot for cheap drinks and basic meals when you're in the area. It's not going to win any awards for ambiance or service – think glossy imitation plastic tables and staff who are clearly running on empty – but it delivers exactly what you'd expect from a budget chain: predictable food, decent beer selection (though not great), and prices that won't break the bank. If you're looking for a proper local pub experience, skip this one and head to the Swan next door instead, which has seen a real transformation.
Known For
- •cheap drinks and meals
- •location opposite tube station
- •Wetherspoon chain reliability
- •basic pub food
Best For
quick drink before tubebudget mealtourist convenience
1 review
City InsidersEditorialApril 8, 2026
Budget chain pub with convenient location
Let's be honest: The William Morris is the definition of a chain pub you visit out of necessity rather than choice. Located right opposite Hammersmith Broadway station, it's convenient if you're catching a train or just need a quick pint while exploring the area. The atmosphere is what you'd expect from a Wetherspoon – functional, slightly worn, with glossy plastic surfaces that have seen better days. Service is hit or miss, often rushed during peak hours, and the staff seem stretched thin.
The real ale selection is mediocre at best – think Ruddles Bitter and Greene King Abbot as your main options. Food is standard pub fare, nothing special but adequate if you're hungry and on a budget. The clientele is a mix of tourists, students, and pensioners, which gives it that typical chain pub vibe. If you're looking for quality drinks or a memorable dining experience, this isn't your place.
Honestly, I'd recommend walking across the road to the Swan instead – it's been completely renovated and offers a much better experience for similar prices. The William Morris serves its purpose as a budget option, but it's not somewhere you'd choose to visit if you had better alternatives nearby.