The Pizza Room is what happens when a neighborhood pizza spot actually cares about the dough. Founded by Pamela and Owet in 2016, this East London mini-chain does properly fermented, authentic Italian pizza without the pretension or the price tag — you'll eat well for around £23 a head. The Poplar branch on East India Dock Road is the kind of place you stumble into after a swim at the pool across the road and end up coming back to every week.
Neighborhood pizza done right — fermented dough, friendly faces, and a £23 bill that keeps East Londoners coming back.
Book ahead on weekends — it's a small spot and the local crowd fills it up fast, especially on Friday and Saturday evenings.
Properly made pizza without the fuss
The Pizza Room doesn't try to be fancy, and that's exactly why it works. Founded by Pamela and Owet back in 2016, it's grown with the East London community into a small chain (Mile End, Poplar, Surrey Quays, New Cross) that focuses on one thing: pizza made properly. The dough is fermented, the toppings are generous, and you'll walk out having spent around £23 a head — which in London feels almost generous. Reviewers consistently praise the food, the ambience, and especially the staff, who are described as warm and genuinely welcoming.
The Poplar branch sits on East India Dock Road, and it's the kind of place that earns regulars. People mention stumbling across it and coming back, which tells you everything about the vibe — it's not a destination restaurant, it's a neighborhood spot that happens to be very good at what it does. They also do vegan and gluten-free options properly, not as an afterthought, which is a real plus if you've got dietary restrictions in your group.
Is it the best pizza in London? No, and it's not trying to be. But for a casual weeknight dinner when you want real dough, friendly service, and a bill that doesn't make you wince, The Pizza Room delivers — literally and figuratively. The 4.6 Google rating across 549 reviews and 9.3 on TheFork aren't accidents.