Luna's is the kind of spot you stumble into after being turned away from somewhere busier, and then end up loving more. This tiny bakery café on Reguliersdwarsstraat has made a name for itself with New York-style rolls — flaky, buttery croissant-dough spirals stuffed with everything from pistachio cream to lemon meringue — plus solid coffee and a genuinely pretty interior that makes you want to linger. It's small, it's popular with the local crowd, and the chocolate-covered waffle has been called "life-changing" by more than one visitor. vibe_tags: ["cozy", "aesthetic", "bakery", "instagrammable", "local-crowd"]
Flaky New York-style croissant rolls stuffed with pistachio cream and lemon meringue, served in a tiny aesthetic café on one of Amsterdam's prettiest streets.
Go right at opening (10am on weekdays, 11am on Sundays) — the café is tiny and fills up fast, especially on weekends when seating is nearly impossible after noon.
NY rolls and serious coffee in a picture-perfect setting
Luna's doesn't try to be everything — it just does a few things really well, and that's why people keep coming back. The NY rolls are the headline act: think croissant dough rolled into a wheel, baked golden, and filled with pistachio cream, lemon meringue, or whatever seasonal creation they're testing that week. At €7.95 they're not cheap for a pastry, but the quality justifies it — these are genuinely indulgent, flaky, and worth the calories. Pair one with a cappuccino or their iced matcha and you've got a solid afternoon.
The space itself is small and aesthetically pleasing — the kind of place where every corner looks good on camera, which explains the steady stream of visitors posting to Instagram. Don't expect to sit for hours with a laptop; tables are limited and turnover is real, especially on weekends. The toasties (the tomato and cheese one gets mentioned a lot) and the chocolate-covered waffle are worth ordering if you want something beyond the rolls. Staff are friendly and the coffee is genuinely good, not an afterthought.
The main downside? It's tiny, and word has gotten out. You might find yourself waiting or eating standing outside, which isn't terrible given the location on one of Amsterdam's prettiest streets. Go early or go off-peak if you want a seat.
Luna's ne cherche pas à tout faire — ils se concentrent sur quelques produits et les réussissent vraiment, et c'est exactement pour ça qu'on y revient. Les NY rolls sont la star : une pâte feuilletée type croissant roulée en spirale, dorée au four, garnie de crème de pistache, de meringue au citron ou d'autres créations saisonnières. À 7,95 € ce n'est pas donné pour une viennoiserie, mais la qualité est là — c'est franchement gourmand, croustillant, et ça vaut chaque calorie. Accompagnez le tout d'un cappuccino ou de leur matcha glacé et vous avez un bel après-midi.
L'endroit est petit et très soigné — chaque coin semble fait pour Instagram, ce qui explique le flux régulier de visiteurs. Ne comptez pas y installer votre laptop pendant des heures : les places sont limitées et le turnover est rapide, surtout le week-end. Les toasties (celui à la tomate et fromage revient souvent) et le gaufre enrobé de chocolat méritent aussi votre attention si vous voulez aller au-delà des rolls. Le personnel est sympa et le café est vraiment bon, pas une simple pensée après-coup.
Le seul vrai défaut ? C'est minuscule, et le bouche-à-oreille a fait son effet. Vous risquez de patienter ou de manger debout dehors, ce qui n'est pas si mal vu l'emplacement sur l'une des plus belles rues d'Amsterdam. Allez tôt ou hors des heures de pointe si vous voulez une place assise.